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This manual is based on the experiences with planning, organisation, implementation and evaluation of the Awareness Building Campaign (ABC) in Malawi in the period 1999-2001, which was jointly carried out by: The Southern Africa Federation of the Disabled (SAFOD) The Federation of Disability Organisations of Malawi (FEDOMA) The Federation of Disability Organisations of Norway (FFO). The three main stakeholders in the campaign (SAFOD, FEDOMA and FFO) had no experience with running a campaign prior to 1999. The organisers of a campaign such as this one would have benefited from a manual or a guide if this were available. This is the reason why SAFOD, FEDOMA and FFO decided to develop this manual in order to help other DPOs to start their own Awareness Building Campaign (ABC) in their own countries. This manual is therefore entirely based on the Malawi experience. The manual should be used as a guide for DPOs who want to run similar campaigns. A few of the themes mentioned in this manual might not be relevant in other settings. On the other hand there may also be important factors that have not been considered in this manual that could be of great importance in other settings. To succeed in an ABC the organisers should always have the social setting in mind during all the different phases of the campaign.
The Malawi ABC
Lessons learnt from the campaign
The campaign impact on FEDOMA
Examples of campaign activities
List of appendices